Selected Logo Designs
A selection of identity work focused on creating distinctive, purposeful marks that balance visual character with clarity and versatility. Each identity was developed to capture the essence of its brand while creating a strong foundation for consistent visual communication across different applications.
Vintage Blad
Vintage Blad sells prints and tote bags built around old postage stamps from around the world. I designed the mark to lean into that directly: an arch sitting inside a stamp frame, rather than illustrating a stamp as a picture. It's simple enough to hold up shrunk down on a hang tag or printed small on a bag, which is really where this logo needed to work.
Personal study
A self-directed piece, not client work. I wanted to see how much I could get a single letterform to do. The R's counter reads as a bird in profile if you look for it, but it doesn't rely on you noticing to still work as a letter. Built for a made-up brand, purely to push my own icon-making.
A self-directed piece, not client work. I wanted to see how much I could get a single letterform to do. The R's counter reads as a bird in profile if you look for it, but it doesn't rely on you noticing to still work as a letter. Built for a made-up brand, purely to push my own icon-making.
Boho
A wordmark for a vintage fashion shop that didn't want to look like every other clean, minimal boutique on the street. I went bold and rounded on purpose, something with a bit of character, closer to how the clothes themselves feel than to a typical retail logo.
Rakwa
Rakwa is a Saudi coffee brand, named after the small pot Arabic coffee is traditionally brewed in. I worked on this alongside another artist, where we focused on Arabic calligraphy and Latin wordmark to sit underneath it. The arabic calligraphy does the cultural storytelling and the Latin type clarifies it.
TRIM
Trim is a hair salon in Ireland. While many salons lean towards sharp, minimal sans-serif identities, I took a different approach. The wordmark uses a confident serif with real weight and character, giving the brand a stronger sense of presence. The result feels more considered and distinctive, with the character of a small atelier rather than a typical high-street salon.
Trim is a hair salon in Ireland. While many salons lean towards sharp, minimal sans-serif identities, I took a different approach. The wordmark uses a confident serif with real weight and character, giving the brand a stronger sense of presence. The result feels more considered and distinctive, with the character of a small atelier rather than a typical high-street salon.